Intercultural Dissonance

I/ The Traditional Societies

• Have all the time, take their time
• Following the seasons cycle
• Nature determines their days
• No mechanical schedules
• They have to finish what they have to do
• COLLECTIVISM - They manage their time and days on season cycle. The nature determines their days and there is no human implication or influence.
  

II/ Post-traditional Societies (Modern Societies)

• Time is money
• Following the clock
• People regulate their days related to the clock
• Society governed by clock
• Time limitation (clock)
• INDIVUALISM - refering to the tendency of a culture to emphasize the importance of the individual identity over the group identity